Ambassador Auditorium
Ambassador Auditorium
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Protect Ambassador
Pasadena City Council Continues Decision About
Ambassador Auditorium's Future to April 2 Meeting

Pasadena, CA - Pasadena Mayor Bill Bogaard and the City Council have continued to April 2 a final decision about the proposed development that would include the 450,000-square-foot Sunrise Senior Living condo development to be built within feet of historic Ambassador Auditorium.

The City wishes to clarify several issues - including a disputed property line between Ambassador Auditorium, owned by Harvest Rock Church, and the proposed senior citizen assisted living development.

Another issue is the size and mass of the proposed building -- at 3.5 times the length of the present Administration Building it will replace (see graphic above) and about the size of the Archstone-Del Mar Station development a few blocks away -- which will dwarf Ambassador Auditorium. (Click on "More Images" button at the right.)

Concerned citizens are urged to attend the Monday, April 2, meeting to be held at 6:30 p.m. at the Pasadena Senior Citizen Center, 85 E. Holly St., Pasadena.

Harvest Rock Church feels Sunrise would be a good neighbor, and it would be hard to find a more compatible user for the former Worldwide Church of God campus than Sunrise.

Yet, the Sunrise development's size and massing issues are of great concern to Harvest Rock Church, who reopened Ambassador Auditorium in 2004 as its worship home and to take its place again as the "Carnegie Hall of the West" in the world of fine performing arts.

Not only will the Sunrise project dwarf and block the exquisite beauty of Ambassador Auditorium and its surroundings, but critical parking spaces needed by Ambassador patrons and performers will disappear.

Imagine going to Ambassador Auditorium to enjoy world-class entertainment and searching in vain for nearby parking, or to be shuttle-bused in from a nearby parking lot. Many concertgoers might opt out on such a search.

Several leaders of performing arts organizations - including the California Philharmonic, Pasadena Symphony, Pasadena POPS, and others - have voiced serious concerns about the diminished concert-going experience if the Sunrise project succeeds.

"For Southern California concertgoers, the evening's total ambience is important: acoustics and beauty, as well as ease of parking and access all play important parts in the success of a venue," writes Victor Vener, Music Director of the California Philharmonic. "Anything less and they will take their patronage to venues that offer a complete visual and musical experience." His sentiments are shared by many leaders of performing arts groups, who have voiced their support of Ambassador Auditorium with heartfelt letters.

Ambassador Auditorium is a treasured gem in Pasadena's civic crown. The greatest performers of the world brought audiences to Ambassador Auditorium and to Pasadena during the two decades it was open. Now it's time for the City of Pasadena to do its part to preserve Ambassador Auditorium for the future.

It is time for the public to take a stand against this massive development that clearly does not fit the city's General Plan for development. Concerned citizens and cultural supporters of Ambassador Auditorium may voice their objections to the size and mass of the Sunrise project at the April 2 City Council meeting. For more information, call Ambassador Auditorium General Manager Doug Huse at (626) 720-8155.

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